Insight from a Recent Pricing Workshop

Ever wondered how user-based pricing might not always be the best strategy?
In a recent session with a client launching a new product, we uncovered following insights:

 The initial question was about the viability of user-based pricing.

Collaborating with the founder, sales, and product manager, we delved deep into competitor pricing and customer struggles.

We identified two distinct customer segments - those with many projects but few assets and those with fewer projects but more assets.

By segmenting customers and fencing accordingly, we created a pricing model that aligns better with customer needs and ensures value capture.

This approach led to a tailored pricing strategy that resonated with their customer base, setting the stage for a successful product launch. 

Want to Explore alternative Pricing options for Your SaaS?
I help SaaS founders with their pricing challenges through individual engagements and group blueprint sessions. There are still a couple of seats available on an upcoming Blueprint workshop on that extra day of this year!

🔗 Check it out here: https://tsjirpa.com/strategic-pricing-blueprint