Your Blueprint for Profitable Growth in Plain Language
Pricing is a crucial element in your business as it will partly define your growth path. Pricing is an ongoing journey that evolves as your company grows. As your offerings expand, your customer base changes, and your business matures, it’s essential to stay self-reliant and keep adjusting your pricing strategy. By constantly fine-tuning your approach to capture the true value of your offerings, you can build better products, services, and distribution channels that truly resonate with your market. That's why I want to enable you to make those pricing decisions along the way.
What's in it for you?
You can skip the months of endless debate, uncertainty and kicking tyres.
I'll swiftly navigate you through the noise, steering you towards a significantly enhanced commercial model.
In a short time, with minimized risk.
There are 2 main service-blocks: one aimed at teams or groups, the other company specific.
Build the pricing capacity of your team
Empower your team with the knowledge and skills they need to excel in pricing strategy and implementation. Tsjirpa's capacity building services include:
In-House Workshops
Tailored workshops conducted directly with your founding or leadership team to give essential pricing insights and strategies.
Group Workshops
Dynamic group workshops, such as Strategic Pricing Blueprint, designed to foster collaboration and knowledge exchange among participants.
Partner with us for personalized coaching engagements aimed at achieving your pricing goals. Our coaching services include:
Internal Workshops and Long-Term Support
Kickstart your pricing transformation with a series of design workshops followed by a 3-6 month advisory program, providing ongoing guidance and support as you navigate the complexities of pricing strategy.
Customer Validation and Implementation Support
Leverage our expertise to jointly validate pricing strategies with customers and seamlessly implement new pricing structures, ensuring a smooth transition and maximizing value capture.
Topics covered
Intro
Setting the scene
Overview of a journey to better pricing
Key basecamps (steps) to insights
Key components of SaaS pricing
Relevancy
Fencing
Understanding not all customers see your product the same
Metrics
Why metric based pricing
What is a good metric
How to identify and validate
Density and granularity
Modalities/Term
License/Flat Fee
Usage based
Credit
Transactional
Pro and con of the different modalities
Bundeling/Laddering
Hypothetical Value Props
Expansion
Land & Expand
Maturity journey
Examples
Discounts
Sales Discounts
Volume Discounts
Context awareness
Your market - your maturity
Follow the money - Enterprise Sales
Different stakeholders: more pushback, but also more wallets to tap into
Pricing in your organisation
Marketing/Sales/Product
Impact of roadmap on pricing
What customers say...
About Maarten:
As the founder of Tsjirpa, a consultancy that specializes in pricing strategy for high-growth scale-ups, I've gathered a wealth of experience working in various roles—founder, partner, and executive—in industries like cybersecurity, marketing tools, customs solutions, and telecom. In recent years, I've shifted my focus to providing advisory services, particularly in pricing and packaging design.
I work specifically with high-growth scale-ups, offering straightforward, expert advice that delivers quick results. No lengthy delays—just actionable strategies to drive transformation.
What makes me different from typical pricing consultancy firms is my hands-on approach. I’m here to guide and support you and your team, not to take over the work. I believe in empowering founders and their teams to master pricing themselves, rather than depending on outsourcing.
