Unlock Potentially €20K Savings with This Pricing Tip

I understand that many SaaS founders are eager to move quickly and experiment.
I've been there myself.
But if there's one pricing lesson I can share, it's this: start journaling. It'll save you not only time but, trust me, a significant amount of money.

Why?

As your company grows, you'll likely onboard new executives/industry experts. One of first things they will challenge will be your pricing strategy. Whether it's from day one or day 50 (when sales aren't meeting expectations). Then having a journal of your past pricing changes is invaluable. Without it, you'll spend precious days trying to convince them of your previous tests without solid evidence.

So, create a simple folder, Miro board, Notion page, or whatever suits your style (for me, Obsidian is the way to go). Store all versions of your pricing plans along with a brief journal file. It doesn't have to be elaborate—just note the date of change, what changed, why the change happened, the expected outcome, and who was involved.

That's it—free advice that's easily worth at least €20K.