You know your pricing is off. You just don't know where to start.
I work with scale-up founders to build pricing they understand, can defend, and can evolve without me. No 80-slide decks. No 6-month projects. In weeks, not months.
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How I work with founders
Pricing Kickstart
For founding & leadership teams
Half a day to challenge everything you think about your pricing. For founding and leadership teams ready to question their current model.
From €2,750
The Full Climb
For scale-ups ready to fix pricing
From "we need to fix pricing" to a model you can defend and evolve. In weeks, not months. Workshops with your team, real customer insight, and a pricing playbook that's yours to keep.
€10,000 – €40,000
Founder Sessions
Via partner programs
Work through pricing with other founders who get it. Collaborative sessions — hosted by me or via partner programs like Scaleup Flanders and Software Captains.
Most pricing problems aren't about the price
Every company runs on four pillars: your solution, your distribution, your operations, and your pricing. The first three create value. Only pricing captures it.
Yet most founders spend 90% of their energy on building and selling — and wonder why growth doesn't translate to profit.
Before I'll discuss a single price point, I need to understand three things about your business:
- → What your customers actually buy — not your features, the outcome they're paying for.
- → Who you are as a company — your DNA determines what pricing model fits.
- → Where you're heading — are you optimising for market share, margin, or lifetime value?
When those three line up, pricing decisions almost make themselves. When they don't, every pricing conversation is a fight.
See how the method works →Pricing fixes more than the price
Once you get pricing right, sales knows what to pitch, marketing knows what to say, and product knows what to build next. Pricing is the conversation your whole company needs to have.
10X
Pricing increase at Vintecc after rebuilding their pricing model
50%
Shorter sales cycles by giving customers clarity on what they're buying
90+
Scale-ups since 2018
From the field
Experimental Design SaaS
Effex
Credits-based pricing model for a statistical experiment platform
Read case study →Industrial IoT Platform
Vintecc
From one price list to a structured pricing model. 10X pricing increase
Read case study →Energy Management SaaS
Apollo Green Solutions
From no pricing structure to a launch-ready model in 6 weeks
Read case study →What founders say
“Maarten helped us structure our pricing from scratch. His workshop format made the entire leadership team think about value, not just cost. We came out with a clear architecture we could actually implement.”
“Maarten asks the right questions, handles the details, and has the patience to come to a result that actually works. Not covering you in useless theory or based on beginner's micro-economics.”
“The pricing work we did with Tsjirpa fundamentally changed how we talk to customers. It wasn't just about the number — it was about understanding what drives value for different segments.”
Frequently asked questions
Who is Tsjirpa for?
SaaS and IoT scale-up founders who feel their pricing isn't capturing the value they deliver. Typically companies with 5-200 employees, existing customers, and a product in market.
How is this different from a big consulting firm?
I work directly with founders and leadership teams — no juniors, no 80-slide decks. The goal is to teach you how to own your pricing, not to create dependency on external consultants.
How long does a pricing project take?
A typical project runs 10-12 weeks, depending on scope. This includes workshops, customer insight, and building your pricing model. Aftercare is included to support rollout.
Do you work with pre-revenue startups?
Yes, through group workshops via Scaleup Flanders and dedicated sessions. The methodology has specific entry paths for early-stage companies with less customer data.
What industries do you work with?
Primarily B2B SaaS and IoT companies, but the value-based pricing methodology applies to any recurring-revenue business. Past clients span experimental design, industrial IoT, energy management, document processing, and agriculture tech.
Ready to tackle your pricing?
Book a free 30-minute meeting. We'll discuss your pricing challenge and whether working together makes sense.
Book a 30-min meeting