Work with me
Every project is built around one principle: you should own your pricing, not depend on a consultant. I bring the methodology and experience. You bring the knowledge of your customers and market.
Build Capacity
Pricing Kickstart
Half a day to challenge everything you think about your pricing
A focused half or full-day session where we challenge your current pricing model, explore customer value, and identify quick wins. For founding and leadership teams ready to question their current model.
- Half or full day, on-site or remote
- Tailored to your product, market, and stage
- Interactive workshop format. Whiteboard, not slides
- Actionable takeaways your team can implement immediately
From €2,750
The Full Project
The Full Climb
From "we need to fix pricing" to a model you can defend and evolve. In weeks, not months.
We dig into your customer data, talk to your customers, figure out what they actually value, and build a pricing model that captures it. You end up with a pricing architecture you can explain, defend, and evolve on your own.
- Deep dive into who's buying and why. Customer interviews and data analysis
- Tailored starting point based on your maturity and available data
- Pricing architecture. The three layers: base platform, add-ons, usage metrics
- Your pricing playbook. Captures all decisions for future reference
- Rollout plan and sales enablement
- 10-12 weeks with aftercare included
€10,000 – €40,000
Learn Together
Founder Sessions
Work through pricing with other founders who get it
Collaborative sessions where scale-up founders work through pricing challenges together. Hosted by me or via partner programs like Scaleup Flanders and Software Captains.
- "Journey to Better Pricing". Scaleup Flanders deep dive
- "Pricing for CTOs". Software Captains masterclass
- Small group formats for hands-on learning
- Cross-pollination with peers facing similar challenges
Quick Check
Pricing Audit
For teams that want a second opinion on their current pricing model
A focused review of your current pricing: what's working, what's not, and where the biggest opportunities lie. Delivered in approximately two weeks.
- Review of current pricing model and architecture
- Competitive context analysis
- Identified quick wins and strategic opportunities
- Written report with recommendations
On request
What makes this different
You should be able to do this without me
My goal is to make myself unnecessary. You don't need a consultant on retainer to change your pricing. You need to understand the logic well enough to do it yourself. That's what I teach.
We build it together
I'm not going to disappear for 6 weeks and come back with a slide deck. We work side by side. Whiteboard sessions, real conversations, decisions made together. The pricing model is yours because you helped build it.
Pricing fixes more than the price
Every founder I've worked with is surprised by this: once you get pricing right, sales suddenly knows what to pitch, marketing knows what to say, and product knows what to build next. Pricing is the conversation your whole company needs to have.
Frequently asked questions
How do I know which option is right for me?
If you need a quick sanity check on your current pricing, start with a Pricing Kickstart. If you're ready to fundamentally rethink your pricing model, The Full Climb is the right fit. Book a 30-minute meeting and I'll help you figure out which makes sense.
What's the typical ROI?
It varies by company, but pricing is usually the highest-leverage decision you can make. Vintecc saw a 10X pricing increase and cut sales cycles in half. Beyond the numbers, your pricing playbook prevents costly mistakes every time you revisit pricing in the future.
Can you just tell me what price to charge?
I could, but that would miss the point. Pricing changes as your market, product, and customers evolve. My goal is to help you build the thinking so you can make these decisions confidently yourself, now and in the future. If you're looking for someone to hand you a price list, I'm happy to point you in the right direction.
What is a pricing architecture?
The structure behind your pricing model. It defines what you charge for, how different components work together, and how your pricing grows with your customers. For recurring businesses, this typically includes three layers: a base platform, add-ons, and usage metrics. But the architecture depends on your business model.
Do you work remotely?
Yes. Workshops can be on-site or remote. Full projects are typically a mix. The initial workshops work best in person, with follow-up sessions remote. I work across Europe and beyond, with clients in Belgium, the Netherlands, Denmark, Germany, and India.
What happens after the project ends?
You receive your pricing playbook that captures all decisions and reasoning. This is your guide for evolving pricing independently. Projects can include a period of aftercare for rollout support.
Let's talk about your pricing
Book a free 30-minute meeting. We'll discuss your situation and figure out what makes sense.
Book a 30-min meeting