How Vintecc Simplified Complex Platform Pricing
Maarten Laruelle When you serve multiple customer segments with one platform, pricing gets complicated fast. Different use cases, different value perceptions, different willingness to pay. The temptation is to create one price list that covers everything.
That’s exactly what Vintecc tried. And it wasn’t working.
The complexity trap
Vintecc is an industrial IoT platform company based in Roeselare with 75+ employees and a Deloitte Fast 50 recognition. Their platform serves diverse customer segments — each with different needs, different usage patterns, and different expectations.
Their original approach: one price list to rule them all. The result? 18-month sales cycles. Confusion on the buyer side. Pricing conversations that drained time instead of closing deals.
Karel from Vintecc puts it simply: trying to simplify pricing into one list was actually making it more confusing.
Simplifying without leaving money on the table
The fix wasn’t making the price list shorter. It was building a pricing architecture that acknowledged the differences between segments instead of hiding them.
Different customer segments get different value from your platform. Pricing them the same isn’t fair to anyone — not to the high-value customer who’s getting a bargain, and not to the smaller customer who feels overcharged.
The structured model gave Vintecc clarity. Sales conversations became shorter. Customers understood what they were paying for and why.
The result: 10X
From one price list to a structured pricing model. The outcome? A 10X pricing increase. Not because they raised prices blindly, but because they finally priced according to the value each segment receives.
Read the full story: Vintecc case study
Struggling with pricing complexity across customer segments? Let’s simplify it.