Dare to name the value of your product, with Nicolas Giraud
Maarten Laruelle “Would we even be allowed to ask that much?” Nicolas Giraud hears that question constantly from Flemish entrepreneurs. His answer is the core of this episode: dare to name the value of your product.
Nicolas is founder and managing partner of CFO as a Service, a fractional CFO practice for startups, scale-ups and SMEs. This conversation is in Dutch, with Dutch and English subtitles.
What we talk about
How pricing gets challenged in every due diligence, because revenue is pricing times market. How scope creep quietly eats your margin: all the extra work to keep a client happy that never gets invoiced. Why SaaS pricing is value-based by definition, and cost-plus simply impossible. What AI acceleration means for the price of a fractional CFO: the price stays, the hours shrink, the value shifts to strategy. And a 20% price increase at a niche product that simply worked, because the company had been selling below its value price for years.
More on how we approach this: the method.
Selling below your value price? Let’s start the conversation.