Videos
Pricing insights in video format. Short, practical, and straight to the point.
Stop Asking Customers What They'd Pay (Do This Instead)
Van Westendorp and Gabor Granger ask the wrong question. Here's the three-part method that actually gets you to the right price.
How Do I Change the Price for My Customers?
The most-asked question after every talk I give. The answer: don't start with the price. Start with value.
"Our Expectations Were Met" — Building a Pricing Strategy from Scratch
Rafail from Apollo Green Solutions shares how they went from zero pricing structure to a launch-ready model in 6 weeks.
How Vintecc Simplified Complex Platform Pricing
Karel from Vintecc explains how they went from one confusing price list to a structured model — and achieved a 10X pricing increase.
Service-to-SaaS Pricing: How Effex Made the Transition
Dewi from Effex shares how they moved from service-based pricing to a credits model for their statistical experiment platform.
The Fear of Raising Prices
Every founder I meet has this fear. Here's why the math works in your favour — and why the customers you lose might be the ones holding you back.
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