Journey to better pricing:
Empowering Scale-up Founders
This masterclass is essential for any scale-up seeking financing to realize their growth ambitions. An effective pricing strategy is central to remaining competitive and profitable and promoting rapid market share acquisition.
Participants learn a methodology for approaching pricing, including:
- Fundamentals of pricing
- Various pricing approaches:
- cost based pricing
- consumption based pricing
- value based pricing
- Which approach suits your business model?
- Methods to evaluate new prices with customers and prospects
Who should attend?
If you are a founder of a scale-up or part of a scale-up leadership team with questions about pricing, then this masterclass is what you need.
And if your company has several paying customers, you will be able to immediately apply the content in practice.
What's in it for you?
- small group to enable interaction
- slidedeck
- playbook to start your pricing journey
- 2 follow-up calls (1 hour each)in the following 3 months to discuss and validate your pricing journey
Practicalities
Date: February 5th 2025
Time: 10:00 - 16:30 (lunch included)
Location: Mechelen
Price: 900,00 euro/person (VAT excl.)
! only 5 spots available
If you are ready to take an honest look at your Saas pricing, I'm looking forward to meet you. Just fill out the form below and you will get an invoice to confirm your registration.
This masterclass is given by myself, Maarten Laruelle.
In recent years I have focused on pricing, especially for SaaS and IoT companies.
Started in the ever changing domain of information security, after this 10 year experience moved to the roller coaster domain of Digital Asset Management, Marketing Resource Management,... and loved it. Then helped build out a SaaS player in the domain of customs and compliance.
This background in technology and entrepreneurship allows me to effectively optimize pricing strategies.
I give master classes and workshops for startups and scale-ups, including via Scaleup.Vlaanderen, where I have already helped more than 100 companies strategically with their pricing. This guidance has proven essential to their growth and success.
In addition to group programs, I also offer individual guidance to companies, providing tailor-made solutions to tailor pricing strategies to specific business needs. My approach combines analytical skills with a deep understanding of customer value.
The impact of my work is clear: significant increase in profitability (up to +600%), more efficient sales processes (-20%), and improved customer satisfaction at the companies I work with.
