During a recent breakfast session (thanks for the invite, Christophe Cieters!), I had a fascinating chat with a passionate female entrepreneur who runs beer tours for team-building experiences (yes, it's a Belgian thingy).
One key takeaway: Avoid burdening your customers with internal complexities. There are a lot of reasons why here is a pricing example.
For instance, the entrepreneur offers packages with a set number of participants per tour, ensuring an optimal customer experience. However, communicating a maximum capacity per guide led to unexpected challenges. Prospects began adding more participants than the maximum, expecting a lower price for the extras since the guide was already accounted for.
I advised a different approach: charging more for extra participants. Here's why:
What would you do in this scenario? I'd love to hear your thoughts and feedback.
Voor de Nederlandse versie van de blogpost, wijzig de taal bovenaan.